UPS
US-based client, UPS partnered with us to help refresh their socials, altering perceptions of the parcel force and aiming to show off their relatable, approachable and diverse working culture. Their tagline ‘Moving our world forward by delivering what matters’ aims to unite and inspire people to pursue a job that makes a difference to the world, feeling connected with every step of the way.
Illustration
UPS needed some illustrations of UPS workers that reflect their values. Suiting their simple, friendly aesthetic, and with careful consideration to their guidelines, I created new illustrations for them to be used across the digital space, engaging their diverse target market in a visually cohesive way.
Relatable, light-touch reels
UPS prides itself in how accessible their career paths are to anybody – whether you’re looking to train up to management or a short part-time gig. We wanted to reflect this by creating visually strong, light-touch content that people can truly relate to, tapping into trends and memes and boosting sharability, conveying UPS as an approachable brand and a place anyone can thrive in.